I see the path from where you are to where you want to go.
When you're inside your own work, it's hard to see where your message gets murky or your structure creates confusion.
I bring the outside perspective that shows you the path forward. Then I make sure every choice along the way supports it.
What Shaped This Thinking
I studied journalism at the University of Arizona. The first thing they taught us was to always ask: What's the point? That's the same question every potential customer instinctively asks when they encounter your marketing. If you can't answer it clearly, they move on.
Later I got an MBA in Zagreb, Croatia, which taught me that good marketing isn't clever—it's strategic. It aligns communication with business goals.
I spent years in nonprofit marketing for organizations serving vulnerable populations. That work taught me how to communicate when the subject is filled with landmines. How to write to multiple audiences at once (donors and cancer survivors, for example) while hitting the right note for each.
I've also taught English around the world and managed high-stakes events—weddings, fundraisers, packed restaurant shifts—where you need to think fast and adapt under pressure. I've stood in a lot of different shoes, and that taught me to understand context others miss.
My background taught me to ask the right questions first.
I studied journalism at the University of Arizona. The first thing they taught us was to always ask: What's the point? That's the same question every potential customer instinctively asks when they encounter your marketing. If you can't answer it clearly, they move on.
Later I got an MBA in Zagreb, Croatia, which taught me that good marketing isn't clever—it's strategic. It aligns communication with business goals.
I spent years in nonprofit marketing for organizations serving vulnerable populations. That work taught me how to communicate when the subject is filled with landmines. How to write to multiple audiences at once (donors and cancer survivors, for example) while hitting the right note for each.
I've also taught English around the world and managed high-stakes events—weddings, fundraisers, packed restaurant shifts—where you need to think fast and adapt under pressure. I've stood in a lot of different shoes, and that taught me to understand context others miss.
Where I work
I'm based in Athens, Greece—my fifth country. That experience of navigating different contexts and rebuilding in new places shapes how I think about clarity.
I understand what it's like when your audience is scattered, in transition, or between worlds.
My clients are mission-driven professionals: therapists, coaches, consultants, and founders who care about impact as much as income. They need someone who understands the nuance of their work and can help them communicate it clearly.
Based in Athens, working with clients worldwide.
There's a pattern I see consistently: professionals who think they need better copy actually need clearer strategy.
The problem is almost never the words. It's that the messaging hasn't been anchored in business stage, audience intent, or realistic capacity. It's that the structure is working against trust instead of building it.
When I look at a website, LinkedIn profile, or piece of content, I'm not evaluating aesthetics. I'm asking: What is this supposed to do? For whom? At what stage? And is it actually doing that?
Most people skip those questions and jump straight to execution. That's why they end up with something polished but unclear.
I start with context. Always.
What I see that others don't
Clarity problems are rarely about the words.
There's a pattern I see consistently: professionals who think they need better copy actually need clearer strategy.
The problem is almost never the words. It's that the messaging hasn't been anchored in business stage, audience intent, or realistic capacity. It's that the structure is working against trust instead of building it.
When I look at a website, LinkedIn profile, or piece of content, I'm not evaluating aesthetics. I'm asking: What is this supposed to do? For whom? At what stage? And is it actually doing that?
Most people skip those questions and jump straight to execution. That's why they end up with something polished but unclear.
I start with context. Always.
If you'd like to understand where your own messaging might be unclear, request a Clarity Audit.
If this resonates
See this thinking in practice.
Read the case study of how I helped a therapist go from professional paralysis to confidence in her online presence.
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melody@rightnotestrategy.com
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